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Water treatment company cycles more than the equivalent of the circumference of the earth for charity

Posted on January 17th, 2018

A water re-use company has notched up an impressive 40,382km by bicycle in 2017, for a national charity.

Sixteen employees from Aquabio Ltd – based in Worcester – have collectively cycled more than the equivalent of the circumference of the planet, equating to a charitable donation of £1009.55 for cycling charity Sustrans.  The scheme is part of Aquabio’s wider corporate social responsibility campaign.

l to r, Terry McCarthy, Managing Director of Aquabio, Dan Brothwell, General Manager, Aquabio and Julian Hall, Director of Retail and Fundraising at Sustrans

l to r, Terry McCarthy, Managing Director of Aquabio, Dan Brothwell, General Manager, Aquabio and Julian Hall, Director of Retail and Fundraising at Sustrans

As part of this, the company set up a scheme called Sustainability and Health in Future Transport – or SHIFT – in 2017; the initiative involves Aquabio employees logging their kilometres with Strava while cycling to work and for leisure, and for every kilometre cycled, Aquabio donates 2.5 pence to Sustrans, a charity that makes it easier for people to walk and cycle.

More than 1000 Aquabio commutes took place by bicycle over the year, mostly from Worcester to the head office in Hallow, and from Boston in Lincolnshire to one of its operational sites. There were also longer commutes to the office from places as far afield as Wednesbury, Cannock, West Bromwich and Rowley Regis.  A number of employees also combined train travel with cycling.  During 2017, 4 new bikes were purchased and the scheme was applauded by a Health, Safety and Environmental Audit from Achilles, an independent organisation that identifies and manages risk.

Sustrans works with a number of corporate sponsors including The People’s Health Trust, which empowers communities to reclaim their streets and public spaces; Wiggle Legal, designed to help cyclists back on their bikes after an accident; cycling holiday company Saddle Skedaddle; Cravendale; Halfords; Triodos Bank and green energy company Tonik.

The company’s aim is to support a better future for cycling.

Strava Insights for the UK show that in 2016 an average of 223,376 commutes were uploaded to Strava every week, with cyclists logging an average distance of 13.5km and an average of 35 minutes in the saddle.  In 2015, the first ever Strava Challenge to ride to work saw a total of 79,879 cycling commute activities logged on Strava across 180 countries; as a result, 514.51 tonnes of carbon emissions were offset on the day.

Based on 20,000 km commuted at an average of 118g/km of CO2 – 201 European average – Aquabio employees saved 2,300 kg of CO2 from being released into the atmosphere.

Dan Brothwell, General Manager at Aquabio said : “We are absolutely delighted to announce our latest cycling statistics. The scheme has had a positive impact on people choosing to make regular commutes by bicycle, with an increase in numbers as the year progressed.  Even as the days shortened and the temperature dropped during the end of last year, the cumulative distance continued to increase, resulting in the impressive, and surprising, statistic of cycling around the planet. Our SHIFT initiative will continue in 2018 when we will be giving some thought to restructuring it with the aim of getting more people switching modes of transport for more sustainable ones.  We look forward to sharing our stories with other companies and local government, with the aim of encouraging other local businesses to make the SHIFT, and support their employees to make a healthier choice, and take a small step in improving air quality and congestion in Worcester, and beyond.”

Julian Hall, Director of Retail and Fundraising at Sustrans said : “Our friends at Aquabio have cleverly managed to address all the issues in this one simple initiative. Their employees are positively encouraged to cycle to work keeping them happier, healthier and wealthier and at the same time they are supporting Sustrans the charity behind the National Cycle Network who are in turn making it easier for everybody to walk and cycle. It’s a brilliant idea.”

Councillor Matthew Jenkins for the St Stephen’s area of the city said : “”The SHIFT initiative is a great idea to get more of Aquabio’s employees cycling and hopefully one that other companies can copy. Worcester has huge problems with congestion, whilst there are many residents who want to cycle but don’t. Our local councils can help make cycling easier in and around Worcester and my hope is that as more companies emulate Aquabio’s approach there will be more pressure placed on the city and county councils to promote cycling more.”

Aquabio – which operates from its headquarters in Hallow, Worcestershire – was established in 1997 and is a European Leader in industrial water, wastewater and air treatment, and water recycling and reuse.  The company has pioneered the implementation of water recycling within a wide range of industries including food and drink, bio fuels, pulp and paper, landfill and leachate and pharmaceuticals.

Aquabio is part of the Freudenberg Group, a global company which operates in 60 countries worldwide.

To find out more, please visit www.aquabio.co.uk/company/shift.

For further information please contact Dan Brothwell, Development and Operations Manager, Aquabio Ltd on 01905 641 966.

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