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In 2017 Aquabio set up the SHIFT scheme (Sustainability and Health in Future Transport); the initiative saw Aquabio employees recording the distance cycled while commuting to the office or site, and for leisure. The website and mobile app Strava was used to keep track of the cumulative distance travelled by all employees.

For every kilometre cycled Aquabio donated 2.5 pence to Sustrans, a charity that makes it easy for people to walk and cycle.

The aim of the scheme was to encourage employees to ditch the car, and make more journeys by bicycle. A number of employees live within 10 miles of the office, so a commute by bicycle is possible, and it was interesting to see if the encouragement offered by SHIFT could nudge individuals to choosing alternative modes of transport.


The end of year result surpassed expectations. In total 16 people cycled a combined distance of 40,382 km. To put that distance in perspective, the circumference of the planet is 40,075 km. So in 2017 Team Aquabio cycled around planet Earth, with 300 km spare to go and fetch some bread an milk when we got back…!

Regular commutes were made to the office, but also to our operational site at Cucina Sano, Bakkavor, by local operators Chris and Steve. Amazingly commutes were made to the office in Hallow near Worcester, from Rowley Regis, Wednesbury, West Bromwich and Cannock. Over 1000 regular commutes were made by bicycle during 2017.

As a result of this impressive effort Aquabio donated £1,009.55 to Sustrans, a charity which will further improve cycling infrastructure and encourage others to choose less polluting modes of transport.



There are a number of benefits to the scheme, and a number of beneficiaries. Employees are taking regular excercise, with well documented improvements to both physical and mental health, as well as the effort being rewarded with the company providing a charitable donation to Sustrans. Society benefits from improved local air quality due to a removal of vehicle emissions for those journeys, and the equivalent reduction in carbon emissions. The Company is rewarded with happier and healthier employees, a strengthening of internal relationships through team building, and a reference for environmental improvements and corporate social responsiblity. And Sustrans receives a notable donation to asssit in continuing their invaluable work.

The scheme is an excellent demonstration of how individual actions, however small, working as part of a collective endeavour can have a notable impact. Feel free to share the story beyond the shores of Aquabio, and perhaps we can inspire others in a similar fashion. Every journey, no matter how small, will contribute to the team effort.

Aquabio also supports the Cycle to Work Scheme, where bikes and accessories can be provided by the Company through a salary sacrifice, providing a saving through tax on the equipment.


In 2017 Aquabio employees achieved a total of 40,382 km by bicycle, raising £1009.55 for Sustrans.


In 2018 Aquabio employees achieved a total of 37,092 km by bicycle, raising £927.30, split between Sustrans and Cycling UK.


NameDistance (km)
Total37,092 km
Phil D1,196
Chris H82
Chris E2,411
Phil L379
Mr. Goodwin4