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Local company launches bike to work initiative

Posted on May 18th, 2017

A local water re-use company has instigated a cycle to work scheme as part of a wider social responsibility campaign.

Worcester-based Aquabio has set up a scheme called Sustainability and Health in Future Transport – or SHIFT; the initiative will see Aquabio employees logging their kilometres with Strava while cycling to work and for leisure, and for every kilometre cycled, Aquabio will donate 2.5 pence to Sustrans, a charity that makes it easy for people to walk and cycle. So far this year employees have achieved a total of 12,000 km.

Sustrans works with a number of corporate sponsors including The People’s Health Trust, which empowers communities to reclaim their streets and public spaces; Wiggle Legal, designed to help cyclists back on their bikes after an accident; cycling holiday company Saddle Skedaddle; Cravendale; Halfords; Triodos Bank and energy supplier Ecotricity.

The company’s aim is to support a better future for cycling.

bike to work

Bike to Work

Strava Insights for the UK show that in 2016 an average of 223,376 commutes were uploaded to Strava every week, with cyclists logging an average distance of 13.5km and an average of 35 minutes in the saddle.  Last year, the first ever Strava Challenge to ride to work saw a total of 79,879 cycling commute activities logged on Strava across 180 countries; as a result, 514.51 tonnes of carbon emissions were offset on the day.

Dan Brothwell, Development and Operations Manager at Aquabio said : “The benefits of choosing to use a bike to travel as opposed to a car are clear, from physical and mental health benefits to the individual, to reducing carbon footprint and improving air quality by taking cars off the road. The SHIFT scheme is intended to provide that extra incentive to individuals, in that by making the journey on a bicycle our company will be contributing to local infrastructure projects to continue to improve cycling infrastructure.”

Simon Klima, Director of Local Marketing at Strava, commented; “Every time you commute on Strava, you can make a difference. The Strava community can show urban planners how to improve infrastructure for your local area. We want to continue to show our commitment and give back to the worldwide community, aiming to make our towns and cities better.”

Julian Hall is Director of Fundraising and Retail at Sustrans, the UK walking and cycling charity which is celebrating its 40th anniversary this year.

Julian said: “We’re very grateful to Aquabio and its employees for their support.

“Not only does cycling to work mean that you arrive feeling alert, energised and ready to take on the day, it’s also an easy way of building more daily physical activity into our busy lives.

“Cycling can lift your mood and improve your general health and wellbeing.  It can also help you save money and it’s good for the environment.

“It’s the perfect time of year to start cycling to work – for more advice on how you can make the switch visit www.sustrans.org.uk/what-you-can-do/cycle-and-walk-work.”

Aquabio – which operates from its headquarters in Hallow, Worcestershire – was established in 1997 and is a European Leader in industrial water, wastewater and air treatment, and water recycling and reuse.  The company has pioneered the implementation of water recycling within a wide range of industries including food and drink, bio fuels, pulp and paper, landfill and leachate and pharmaceuticals.

Find out how much Aquabio cyclists have raised so far this year for Sustrans.

Aquabio is part of the Freudenberg Group, a global company which operates in 60 countries worldwide.

For further information please contact Dan Brothwell, Development and Operations Manager, Aquabio Ltd on 01905 641 966.

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